Cookie Policy
This Cookie Policy explains how Rouri uses cookies and similar technologies to recognize visitors to our website, RÓURI OFFICIAL – Rouri.
Our store is powered by Shopify technology. For more details about how Shopify manages cookies, please refer to their official page: https://www.shopify.com/legal/cookies.
Below, we explain what cookies are, why we use them, and your rights to control their usage.
1. What Are Cookies?
Cookies are small text files stored on your device (computer, tablet, or mobile) when you visit a website.
They allow the site to remember your browsing information and improve your experience, such as remembering your language preferences, login details, and personalized content.
Cookies can be:
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Session cookies → Expire when you close your browser
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Persistent cookies → Remain stored for a defined period
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First-party cookies → Installed directly by our website
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Third-party cookies → Installed by external platforms and apps
2. Why We Use Cookies
We use cookies for several purposes:
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Essential or Technical Cookies → Required for the website to function properly. They enable you to browse and use key features. These cookies do not require consent.
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Preference or Personalization Cookies → Remember your settings and preferences, such as language and currency.
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Analytics Cookies → Help us understand how visitors use our website (e.g., which pages are viewed, time spent on the site, errors encountered). We use third-party tools such as Google Analytics.
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Advertising and Marketing Cookies → Help us deliver relevant ads and personalized offers. We collaborate with platforms like Facebook, Instagram, TikTok, and Google Ads.
3. Types of Cookies We Use
A. Essential or Necessary Cookies (required for store functionality)
| Cookie Name | Purpose | Duration |
|---|---|---|
| _shopify_fs | Tracks sessions to ensure proper store functionality | Persistent |
| _shopify_s | Identifies the session for internal analysis | Session |
| _shopify_sa_p | Marketing analytics for product clicks | Session |
| _shopify_sa_t | Marketing analytics for cart and sales clicks | Session |
| Cart | Stores cart details | 2 weeks |
| cart_sig | Validates the shopping cart | 2 weeks |
| cart_ts | Ensures cart security | 2 weeks |
| checkout_token | Facilitates checkout process | 1 year |
| secure_customer_sig | Securely identifies returning customers | Persistent |
| storefront_digest | Verifies site access | Persistent |
| tracked_start_checkout | Stores checkout flow details | 1 day |
B. Analytics Cookies (track performance and visitor activity)
| Cookie Name | Purpose | Duration |
|---|---|---|
| _shopify_y | Tracks user activity on the website | 1 year |
| _y | Assigns a unique visitor ID | 1 year |
| _landing_page | Tracks landing page performance | 2 weeks |
| _orig_referrer | Saves referring website information | 2 weeks |
| _s | Session tracking for analytics | Session |
| _shopify_uniq | Calculates the number of store visits | Until midnight |
C. Advertising & Marketing Cookies (personalized ads)
| Cookie Name | Purpose | Duration |
|---|---|---|
| _fbp | Facebook Pixel tracking for visits/clicks | 3 months |
| _fbc | Stores last Facebook referral | 3 months |
| _gat | Limits Google Analytics request rate | 1 minute |
| _ga | Unique user identification for Google Analytics | 2 years |
| _gid | Stores and updates unique visitor ID | 1 day |
D. Preference & Personalization Cookies (enhance user experience)
| Cookie Name | Purpose | Duration |
|---|---|---|
| Currency | Stores user currency preference | Persistent |
| dynamic_checkout_shown_on_cart | Optimizes checkout experience | Session |
| Localization | Stores visitor location for local pricing | Session |
| _secure_session_id | Enables personalized experience | Session |
E. Third-Party Cookies (via Shopify apps & integrations)
Some cookies are installed by third-party tools used for marketing, analytics, and personalization. Examples include:
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Facebook Pixel (_fbp, _fbc) → Tracks ad campaigns and conversions
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Google Analytics (_ga, _gid, _gat) → Tracks site traffic and behavior
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Hotjar (if installed) → Heatmaps and behavior tracking
4. Who Uses the Information Collected
Data collected by cookies is primarily used by Rouri. However, certain third-party providers —such as Google Analytics, Facebook, TikTok, and Shopify— may also access relevant data in accordance with their privacy policies.
5. Managing and Disabling Cookies
You can choose to accept, reject, or delete cookies at any time through your browser settings.
Please note that disabling cookies may affect website functionality or limit certain personalized features.
Guides for popular browsers:
To opt out of Google Analytics tracking, you can install the Google Analytics Opt-Out Browser Add-on.
6. Updates to This Policy
We may update this Cookie Policy periodically to reflect changes in our practices, legal requirements, or Shopify’s technologies. Any updates will be published on this page.
