As a brand, we treasure authenticity. We care deeply about how and where our garments are made and the long-term effect this will have on our delicate planet.
It is our mission to reduce our impact, across all facets of our business; to design purposefully and responsibly, with longevity at the forefront of everything we do.
We believe in buying fewer but better, with slow fashion at the core of our brand ethos.
Our pieces are consciously made with impeccable craftsmanship, designed to last a lifetime.
To avoid mass production, we produce in limited quantities and will only re-stock an item if it is part of our core range or is guaranteed a full sell-through.
Here at ROURI, we are committed to using a range of carefully sourced, luxury fabrications to ensure the highest standard of quality is being met.
With the help from our manufacturing partners, we are dedicated to using the most sustainable materials we can source. We work with a number of fabrications including European Flax® linen, OEKO-TEX linen, GOTS organic cotton, and responsibly sourced wool.
OEKO-TEX STANDARD 100
Linen
The OEKO-TEX Standard 100 certification means the linen is completely free from harmful chemicals and substances. Our linens are soft, breathable and get better with every wear.
GOTS CERTIFIED
Cotton
(Global Organic Textile Standard) - A number of our ROURI pieces are made from GOTS certified organic cotton. Organic cotton is grown without the use of pesticides, from seeds which have not been genetically modified. Organic cotton uses 91% less water and emits 46% less CO2 emissions than conventional cotton, having a significantly better impact on both our people and our planet.
